The biggest barrier to a successful collaboration is the initial outreach. Creators get hundreds of DMs and emails every day, and most of them are ignored.
To get a reply in 2025, your pitch needs to be personalized, professional, and provide immediate value.
Below are two high-converting templates: one for brands reaching out to creators, and one for creators pitching to brands.
1. Brand to Creator Outreach Template
Subject: Collaboration Opportunity with [Brand Name] | We love your [Specific Video/Post]!
Hi [Creator Name],
I've been following your content on [Platform] for a while, and I particularly loved your recent post about [Specific Detail]. Your style and audience seem like a perfect fit for what we're building at [Brand Name].
We’re currently looking for authentic voices to help us launch our new [Product Name]. We think your audience would find it incredibly valuable because [Reason].
The Opportunity:
- We'd love for you to create [e.g., 1 Reel and 2 Stories].
- We offer [e.g., Paid Fee + Free Product].
- We handle all the logistics and provide clear guidelines.
Are you open to a collaboration? If so, I’d love to send over more details and our campaign brief.
Best,
[Your Name] [Title] at [Brand Name]
2. Creator to Brand Pitch Template
Subject: Influencer Partnership Pitch: [Creator Name] x [Brand Name]
Hi [Brand Manager Name/Team],
I’ve been a huge fan of [Brand Name] for a long time (I especially love your [Specific Product]). I’m reaching out because I believe there’s a great opportunity for us to collaborate and share your mission with my community.
About My Audience:
- Niche: [e.g., Sustainable Fashion]
- Followers: [Count] on [Platform]
- Engagement Rate: [Percentage]%
- Demographics: Primarily [Age/Location] interested in [Interest].
I have a few creative ideas on how we could showcase [Brand Name] to my audience in an authentic way, specifically through [e.g., a "Get Ready With Me" series or a detailed review].
Would you be interested in seeing my media kit and discussing a potential partnership?
Best,
[Your Name] [Link to Social Profile]
3 Tips for Outreach Success in 2025
- Don't Copy-Paste: Even if you use a template, customize at least 2 lines. Mention a specific piece of content you liked.
- Clear Value Prop: Be upfront about what you are offering (money, product, exposure).
- Follow Up: If you don't hear back in 3-5 days, send a polite follow-up. 50% of deals are closed in the follow-up!
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