"How much should I pay an influencer?" is the #1 question brands ask. In 2025, there is no single answer, but there are clear industry standards that can help you budget effectively.
The cost of an influencer collaboration depends on several factors, including the creator's reach, engagement, niche, and the complexity of the content.
Influencer Pricing Tables (2025 Industry Standards)
Here is a breakdown of average rates across major social platforms based on influencer tiers.
Instagram Pricing Table
| Tier | Followers | Average Rate (Per Post) | Average Rate (Per Reel) |
|---|---|---|---|
| Nano | 1K - 10K | $50 - $250 | $100 - $500 |
| Micro | 10K - 100K | $250 - $1,500 | $500 - $3,000 |
| Macro | 100K - 1M | $1,500 - $10,000 | $3,000 - $15,000 |
| Mega | 1M+ | $10,000+ | $20,000+ |
TikTok Pricing Table
| Tier | Followers | Average Rate (Per Video) |
|---|---|---|
| Nano | 1K - 10K | $25 - $150 |
| Micro | 10K - 100K | $150 - $1,000 |
| Macro | 100K - 1M | $1,000 - $5,000 |
| Mega | 1M+ | $5,000+ |
Factors That Influence the Cost
1. Engagement Rate
A micro-influencer with a 10% engagement rate can often charge more than a macro-influencer with a 1% engagement rate. Brands pay for attention, not just reach.
2. Content Complexity
A simple static image costs less than a highly edited 60-second Reel or a detailed YouTube review.
3. Usage Rights
If you want to use the influencer's content in your paid ads (whitelisting), expect to pay an additional 20-50% of the base fee.
4. Niche
Creators in high-value niches like Finance (FinTok) or Tech usually command higher rates than those in Lifestyle or Fashion.
How to Budget for Your First Campaign
If you're a new brand, we recommend starting with micro and nano-influencers. They offer the best ROI and allow you to test multiple creators for the price of one macro-influencer.
Sample $5,000 Budget:
- 5 Nano-influencers ($200 each) = $1,000
- 4 Micro-influencers ($1,000 each) = $4,000
- Total: 9 creators, diverse content, and high total reach.
Ready to Start Collaborating?
Don't overpay for your campaigns. Use GetCollab to find creators within your budget and negotiate directly.
- Find Creators in Your Budget on GetCollab Marketplace
- Start influencer collab today →
- Get our free collaboration agreement template
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