A handshake deal might seem easier, but in the professional world of 2025, a collaboration agreement is essential. Whether you are a brand or a creator, a contract protects your rights, defines expectations, and ensures you get paid (or get the content you paid for).
Below is a simplified template you can use for your next collaboration.
Why You Need a Written Agreement
- Clear Deliverables: Exactly how many posts, stories, or videos are required?
- Usage Rights: Who owns the content? Can the brand use it in ads?
- Payment Terms: When and how will the creator be paid?
- Exclusivity: Can the creator work with a direct competitor during the campaign?
Key Clauses for 2025
1. Scope of Work
Be specific. Instead of "post about our product," use "One (1) Instagram Reel (60 seconds) and Two (2) Instagram Stories with a swipe-up link."
2. Approval Process
Does the brand need to approve the content before it goes live? If so, set a deadline for feedback.
3. Usage & Licensing
In 2025, usage rights are a major part of the deal. If a brand wants to use a creator's video for Meta ads, the contract should specify the duration (e.g., 3 months) and any additional fees.
4. FTC Disclosures
The contract should mandate that the creator uses proper disclosures like #ad or #sponsored to comply with legal regulations.
[Free] Influencer Collaboration Agreement Template
Disclaimer: This is a template and does not constitute legal advice. We recommend having a lawyer review your final contract.
PARTIES:
- Brand Name: [Insert Brand Name]
- Creator Name: [Insert Creator Name]
TERM: The collaboration starts on [Start Date] and ends on [End Date].
DELIVERABLES:
- [List specific content pieces, e.g., 1x TikTok Video]
- [Platform: TikTok/Instagram]
- [Post Date: Date]
COMPENSATION:
- Fee: $[Insert Amount]
- Payment Schedule: [e.g., 50% upfront, 50% on completion]
USAGE RIGHTS: Brand is granted a [e.g., 6-month] non-exclusive license to use the content on their official social media channels.
Ready to Streamline Your Collabs?
Managing dozens of contracts can be a nightmare. GetCollab simplifies this by providing built-in terms and secure escrow protection.
- Start Your Next Campaign Securely on GetCollab
- Learn how much to pay influencers in 2025
- Join as a Creator and Protect Your Work
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