Shein is one of the most sought-after brands for fashion influencers. Their "SheinGal" and "SheinMen" programs have helped thousands of creators grow their reach and get free clothes (and sometimes paid deals).
If you're a fashion creator looking for a Shein influencer collab, this step-by-step guide will show you how to increase your chances of getting approved in 2025.
What is the Shein Influencer Program?
Shein offers several ways for creators to collaborate:
- Free Product Gifting: Shein sends you clothes in exchange for a review or haul.
- Affiliate Program: You earn a commission on sales made through your unique link or code.
- Paid Campaigns: For larger influencers, Shein offers paid collaborations for specific launches.
Shein Influencer Collab Requirements (2025)
While Shein works with creators of all sizes, they typically look for:
- Active Social Presence: Regular posts on Instagram, TikTok, or YouTube.
- Minimum Followers: Usually at least 5,000 to 10,000 followers, though they sometimes work with smaller nano-influencers with high engagement.
- Quality Content: High-resolution photos and well-edited videos.
- Engagement: A genuine community that interacts with your fashion content.
How to Apply for a Shein Collaboration
Step 1: Optimize Your Profile
Before applying, ensure your bio clearly states you are a fashion creator and includes your contact email. Shein scouts look for professional-looking profiles.
Step 2: Use the Official Application
Visit the Shein website and look for the "Influencer Program" or "Affiliate" link in the footer. Fill out the form with your social media handles and stats.
Step 3: Tag Shein in Your Content
Don't wait to be noticed. Start posting outfits featuring Shein products and tag @SHEIN_Official. Use hashtags like #SHEINhaul and #SHEINcares.
Step 4: Reach Out Directly
If you haven't heard back, you can try emailing their influencer relations team. Keep it short and professional. Get our influencer collab email template →
Tips to Get Approved
- Focus on Reels & TikToks: Shein is heavily prioritizing short-form video content in 2025.
- Be Consistent: Post at least 3-4 times a week.
- Show Your Style: Shein loves unique styles that stand out from the crowd.
Looking for More Brand Deals?
While Shein is a great start, there are thousands of other brands looking for creators like you.
- Join GetCollab to Find More Brand Deals
- Learn how much to charge for a collab
- Download a free collaboration agreement template
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